Saturday, June 26, 2010

Glad Midsommar!

Midsommar or Midsummer, is one of the most important days in the Swedish calendar! This is because in Sweden, it marks the beginning and the start of the brief but glorious summer season, a time for leisure, a time for long romantic walks on endless light evenings (the sun can set as late at 11pm and rise again at 4am!).

On this day, all self-respecting ;) swedes take time off work and families fan out into the surrounding forests to collect flowers to make wreaths. These are then hung upon the maypole, which will form the centrepiece of the day’s (and night’s!) celebrations. Ring dances are performed around the maypole to the accompaniment of screams of delight from the children and peels of laughter from the adults.


" As the afternoon wears on and the dancers tire, it is time to eat and feast! A typical Midsommar menu will include various kinds of pickled herring (flavoured with onion, garlic, tomato, mustard sauce, and a myriad of other varieties), boiled new potatoes with freshly-picked dill, soured cream and red onion. Fish always features strongly in Swedish cuisine, and the next course may well include salmon or perhaps a meat dish such as spare ribs. To follow, the summer’s first crop of strawberries will be proudly brought to the table and eagerly devoured.
Of course, the smörgåsbord would not be complete without the traditional accompaniment of cold beer and schnapps – but once again, singing is very much in evidence. You can’t drink a schnapps without singing!"
So from all of us here at Freja Designs Studio, we hope everyone had a lovely lovely time celebrating the coming of summer and Glad Midsommar to all!

Friday, June 11, 2010

Great Singapore Sale!

As part of the GSS promotions together with Not In The Malls, we are having a 30% sale on Jewelry and 10% sale on Cardigans. We are also having a promotion on the Handwoven Scarves! Purchase any Handwoven Scarf and get a complimentary FD jewelry piece of your choice! :)


Have fun shopping!

Monday, May 24, 2010

Open House 2010

Hej everyone!

We are proud to bring to you, Open House 2010, this Thursday, 27th May from 11am to 7pm. Featuring sneak previews of some of our new collections and sales of up to 75%, come join us for a day of fashion, design, food and wine!

We hope to see you this Thursday!

Friday, May 14, 2010

Updates!

Hej everyone!

Thank you so much for taking part in our April Giveaways... Our 2 lucky winners were Li-ling and Pernilla! Grattis! Congratulations! We hope you like the pretty charm bracelets that were sent your way.


For those that missed out, don't worry, we'll have more amazing promotions coming soon! In fact, there will be a huge one coming this May, so do stay tune :)


In other news, our cardigans are now also available at a gorgeous little store called Le Pommier at the Central Mall. Drop by and have a look :)

Sunday, April 18, 2010

We've been FEATURED!

In the April issue of Expat Living, check out our very lovely Zebra printed silk scarf in the 'Classically Casual' section on page 125!


Don't forget our April giveaways this month! Be the one to walk away with a lovely Leather Charm Bracelet in our Tell a Friend campaign! :)

Sunday, April 11, 2010

Fashion Ideas!

This weekend, we present to you some Scandinavian fashion! As we all know, sommar is fast approaching, but whoever said that only meant t-shirts and shorts? (How boring! ;) ) Here at Freja Designs, we certainly do not believe that you can't dress up in summer! The beautiful season should give you all the more reason to look gorgeous. So here are some interesting fashion tips and ideas we have discovered :) What do you think?
















                                          Tie it neat, or let it flow.
Look stylish with our funky blues printed scarf.

Hang it loosely round your neck, or twirl it around slightly.
Add more color to your jeans & tshirt combination.

Whoever said scarves could only be worn by the ladies? ;)
Look at our fashionable counterparts! 

So we can see, the summer scarf has even become a unisex trend! As for the art of wrapping up, the possibilities are endless according to TODAY style editor Bobbie Thomas:

How to wear it
There are countless ways to wear a summer scarf. Standard methods include wrapping it multiple times around your neck and tucking the edges under, folding it in half behind your head and looping the open ends through the hole near your collarbone, or simply swooping it around your neck and tossing one end over your shoulder. Some of Hollywood’s trendsetters are tying the ends of square scarves together and wearing them in the style of a Western cowboy. Don’t be afraid to experiment: twist, braid, knot two together, or try tying a last-minute halter top.”

There you have it! Work your stylish creativity, find a scarf that suits you and go wild! :)

PS: Don't forget about our April Giveaways this month! Tell a friend and walk away with a classy leather charm bracelet! :)


Thursday, April 8, 2010

April Promotion


There is a famous saying that goes, 'Happiness never decreases by being shared!' 
Here at Freja Designs Studio, we hope you have enjoyed and loved the beautiful pieces of scarves, jewelery and cardigans that we have shared with you thus far, and certainly hope that you spread the same joy by sharing with others too! :) 

We are really thankful for the support we have gotten so far from everyone and so to show our appreciation, for this month of April, we are having a 'Tell A Friend' campaign on Facebook!

It's that simple! :) And here are the 2 lovely pieces that you could be the proud owner of:

Navy Leather Bracelet with 
charcoal, purple and white colored 
fresh water pearls, 
heart shaped Brazilian rock crystals, 
and pretty silver charms.


Pink Leather Bracelet with 
white colored fresh water pearls, 
heart shaped Brazilian rock crystals, 
and pretty silver charms.

and our lovely Victoria, modelling both bracelets.

So start inviting and walk away with a beautiful keepsake!

Nitty Gritty Details:
Once you have invited your friends, just drop us a comment on our Facebook wall stating the names of friends you invited :) 
Alternatively, you can also leave a comment here on our blog but don't forget to leave your name and email details so we can contact you if you win!
Lastly, if you're really shy, you can drop your details off at info@frejadesignsstudio.com :)

Good luck and have fun!