New collection this Summer!

Hej everyone!

We hope you have all been well! Here at Freja Designs, we've been hard at work coming up with new designs, organising our photoshoots and sourcing out interesting new materials. Have a sneak peak at our new collection which will be unveiled very soon! :)

Our lovely models for the shoot :)



Just to give an update to those who don't already know, we are now available at various new stores.

Swedish Royal Wedding

A little tip on Swedish happenings today!

On June 19th last year, Sweden experienced the largest public celebration when the Swedish royal wedding of Crown Princess Victoria and Daniel Westling (now the Duke of Västergötland) took place in Stockholm. It was a beautiful and lavish wedding that attracted royal dignitaries from around the world.

As we can all guess, the dinner menu for that night must be quite exquisite too. For those of you that might want to have a taste, you're in luck! Stefano Catenacci created the dinner at the grand wedding of Crown Princess Victoria at the Royal Castle on 19th June 2010 and this year, from 24th May 2011 to 9th July 2011, The Royal Wedding Dinner will be served at Operakällaren. So if you happen to be in Stockholm during this time, pamper your taste buds and treat yourself to a dinner fit for the kings :)

Gott Nytt År!

From all of us here at Freja Designs, here's wishing everyone a fantastic 2011 ahead!

For all of you that came down to Takashimaya for our Christmas Sale, thank you very much for your support! We had great fun and it was nice to get to tell everyone personally, the story behind our brand. (and also to share the Swedish chocolates with all of you, we hope you liked them!)

It seems like our Silk Chiffon and Printed collection as well as the Cardigans were popular among our customers.. Thank you for the feedback! In an upcoming post, we will show you a range of unique ways to wear our Cardigans, (we have come up with a total of 15 ways so far) so do watch out for that :)

2011's gonna be a really exciting year for us and we are also going to be available in a lot more hotels with brand new displays. We will be updating you on the new locations in the upcoming weeks :) Meanwhile, we are still having our end-season sales at Not In the Malls so hop on over and do some shopping!

We are also very pleased to have been featured on 8flo!

That's all that we have for you right now, but do check back soon for more updates!

Christmas @ Takashimaya

We are going to be at Takashimaya Level 3 from 9 to 23 December, 10:30am to 10:30pm!!

We will be showcasing our latest silk chiffon collection, samer jewelry as well as our luxurious range of elegant scarves.

Come visit us and indulge in our Swedish Chocolate Tasting only on our Launch day on the 9th :) We hope to see you there!

The Long Awaited Series

.. Presenting our Silk Chiffon Collection ..

 

Our newest collection of silk chiffon scarves are made from stripes of silk carefully crafted and sewn together by hand with silver thread. A delicate process that requires the most experienced of hands, it takes one  more than a day to complete a single scarf. Due to the nature of the process and the exquisite materials used, there are only limited pieces of each design.

Each scarf is made of two matching colours, with the exception of the black one which we thought would be our classic piece. As the textile is very thin, these colours melt together when the scarf is seen through the light.

These elegant scarves are available in:

 

- Glacier: grey with blue tone grey
- Grape Wine: dark brown with dark purple
- Ivory white: beige with off-white

- Champagne: white with rose pink
- The Classic: black

This collection is now available at The Other Store at Mandarin Gallery and Style:Nordic at Orchard Delfi.

Christmas is drawing near!

As we inch closer to December and the festive Christmas season, you'll be happy to know that we are going to have our new collection of Scarves out just in time!

So whether it's a gift for your lovely mom or your gorgeous girlfriend, you'll be able to find something elegant and pretty for your deserving lady. Have a browse through our online store at NITM and we will update you on further sales that are coming up!

We'll be at Takashimaya this December too! So stay tuned :)

Well well...

We hope September has been going great for everyone so far! Isn't it scary how time just flies past us? Sorry we have been a little out of the loop this month.. We have been busy with the preparations for launching our new collection, setting up the new website (yes! very exciting revamps) and also a very big thing that has been taking up a massive amount of our time......... 

You get the idea ;) So after a few years at our One Tree Hill office, Freja Designs is relocating! Shifting slightly to the east side of Singapore this time, we will update you on our new address shortly :) Meanwhile, for any other enquiries on our products, you can still reach us at our email address info@frejadesignsstudio.com

Before we go, a tiny sneak preview of a section of our new homepage :D

Have a great week ahead everyone!