Christmas @ Takashimaya

We are going to be at Takashimaya Level 3 from 9 to 23 December, 10:30am to 10:30pm!!

We will be showcasing our latest silk chiffon collection, samer jewelry as well as our luxurious range of elegant scarves.

Come visit us and indulge in our Swedish Chocolate Tasting only on our Launch day on the 9th :) We hope to see you there!

The Long Awaited Series

.. Presenting our Silk Chiffon Collection ..

 

Our newest collection of silk chiffon scarves are made from stripes of silk carefully crafted and sewn together by hand with silver thread. A delicate process that requires the most experienced of hands, it takes one  more than a day to complete a single scarf. Due to the nature of the process and the exquisite materials used, there are only limited pieces of each design.

Each scarf is made of two matching colours, with the exception of the black one which we thought would be our classic piece. As the textile is very thin, these colours melt together when the scarf is seen through the light.

These elegant scarves are available in:

 

- Glacier: grey with blue tone grey
- Grape Wine: dark brown with dark purple
- Ivory white: beige with off-white

- Champagne: white with rose pink
- The Classic: black

This collection is now available at The Other Store at Mandarin Gallery and Style:Nordic at Orchard Delfi.

Christmas is drawing near!

As we inch closer to December and the festive Christmas season, you'll be happy to know that we are going to have our new collection of Scarves out just in time!

So whether it's a gift for your lovely mom or your gorgeous girlfriend, you'll be able to find something elegant and pretty for your deserving lady. Have a browse through our online store at NITM and we will update you on further sales that are coming up!

We'll be at Takashimaya this December too! So stay tuned :)

Well well...

We hope September has been going great for everyone so far! Isn't it scary how time just flies past us? Sorry we have been a little out of the loop this month.. We have been busy with the preparations for launching our new collection, setting up the new website (yes! very exciting revamps) and also a very big thing that has been taking up a massive amount of our time......... 

You get the idea ;) So after a few years at our One Tree Hill office, Freja Designs is relocating! Shifting slightly to the east side of Singapore this time, we will update you on our new address shortly :) Meanwhile, for any other enquiries on our products, you can still reach us at our email address info@frejadesignsstudio.com

Before we go, a tiny sneak preview of a section of our new homepage :D

Have a great week ahead everyone!

Photoshoot!

So we had our photoshoot for our new collection of scarves recently and it was soooo tiring but of course it was also a lot of fun :) We had lovely Sara and Victoria as our models again this time round as the last shoot that they did for us got such rave reviews! 

Monica had to do both the make up and the styling of our models so it was very very hard work indeed. But the end result looks fantastic and we can't wait to reveal it to you guys so do stay tune for the unveiling that should happen sometime in October! 

The make up that was used on our models was proudly sponsored by 'Hey Gorgeous!'. Putting on make up has never been more fun with their range of sexy black lacquered brushes lined with sparkling Swarovski crystals. As ladies, we all like our bit of glamour & glam :)

Have a look at some candid pictures of our studio shoot! :)

We're thinking of also having an Asian face in our next shoot. Any interested takers out there? ;) Let us know!

Singapore Celebrates!

9th of August 2010 marks the day that Singapore turned 45!

Since Freja Designs Studio has been here for almost 4 years, it's almost like home to us. So, Happy Birthday, Singapore! We hope everyone enjoyed their long weekend and the amazing fireworks display! We were lucky enough to catch the rehearsal fireworks from a gorgeous viewpoint at 1-Altitude.

This is the view you get from the 63rd level, quite breathtaking huh?

While we love Scandinavia and it's glorious nature, the city skyline of Singapore holds a special place in our hearts too :) So from all of us here at Freja Designs Studio, we wish everyone a Happy National Day!

To celebrate this day, we are having another sale over at Not In The Malls! Head on over and have a browse through our extensive collection of fashion and jewelry :) Enjoy shopping!

Silk - The Queen of Textiles

Ever wondered where does the most beautiful fibers of textile originate from? Acclaimed as the Queen of all textiles, Silk has always been linked to the finest and most luxurious. Today, we thought it might be interesting to share a little about the production that goes on behind the creation of the material that makes our exclusive silk scarves.

As most of you know, silk comes from the cocoon of the silk worm and requires a great deal of careful handling and processing. This precision is what makes it one of the most expensive fibers.

The culture of silkworms is called sericulture. A species known as the Bombyx mori (of Asian origin) is usually cultivated (for the fine quality of silk that it produces) and raised under a controlled condition of environment and nutrition. There are 4 stages in the life cycle of a silk worm. The egg, the silkworm, the pupa and lastly the moth.

The silkworm which feeds on mulberry leaves forms a covering around it by secreting a protein like substance through its head. This stage is called cocoon, the desirable stage for the silk producers. These cocoons are then delivered to the factory, called a filature, where the silk is unwound from the cocoons and collected into skeins (A tedious process that consists of sorting, softening, reeling and bailing, of which we shall not bore you with.)

An interesting fact to note, did you know that one ounce of silkworm eggs contains 40,000 eggs (1,500 eggs per gram).  These worms will eat 3,500 pounds (1500 kilograms) of mulberry leaves, and will spin cocoons which will produce 18 pounds (8 kilograms) of silk thread. It takes 1700 to 2000 cocoons to make one silk dress (or about 1,000 cocoons for a silk shirt).

Considering alll that work, now you know why you pay a premium for our silk collection ;)

But there you have it, a brief look into how these amazing little cocoons can form the softest and finest threads that we wear :)

Scandinavian Inspirations

Monica and Steve traveled to Skåne, Sweden over summer and came back with the most amazing pictures. Today, we give you a glimpse of where Freja Designs get her inspirations from:

The glorious nature of Sverige.

Quite stunning pictures huh? For those that have never been to Sweden, it is a country with very beautiful landscapes (especially during the Summer). Anyone who loves the nature will fall in love with Scandinavia. Monica has come back from this trip with a whole lot of fresh and new ideas so do stay tune and we promise you will be blown away :)

Any pictures that you have taken on your trip to Scandinavia and would like to share with us? Please feel free! :)

Silk Scarves Collection

Hej everyone!

We hope summer has been going great for everyone so far? :) The Great Singapore Sale is just about to come to an end but we are still having some great sales on our Jewelry items over at Not In The Malls so go on and have a browse through! We're sure you'll find some little treasures that catches your fancy :)

On another note, in the coming weeks, we will be showcasing a few candid pictures! Here are some lovely fashion ideas that you can pull off with our silk scarves collection, courtesy of Natalia! Location? Her lovely new room that has been furnished pretty much entirely, by IKEA :)

Going bohemian?

Having a quiet read

 A little sunshine

 

Show us how you wear yours! :)

Glad Midsommar!

Midsommar or Midsummer, is one of the most important days in the Swedish calendar! This is because in Sweden, it marks the beginning and the start of the brief but glorious summer season, a time for leisure, a time for long romantic walks on endless light evenings (the sun can set as late at 11pm and rise again at 4am!).

On this day, all self-respecting ;) swedes take time off work and families fan out into the surrounding forests to collect flowers to make wreaths. These are then hung upon the maypole, which will form the centrepiece of the day’s (and night’s!) celebrations. Ring dances are performed around the maypole to the accompaniment of screams of delight from the children and peels of laughter from the adults.

" As the afternoon wears on and the dancers tire, it is time to eat and feast! A typical Midsommar menu will include various kinds of pickled herring (flavoured with onion, garlic, tomato, mustard sauce, and a myriad of other varieties), boiled new potatoes with freshly-picked dill, soured cream and red onion. Fish always features strongly in Swedish cuisine, and the next course may well include salmon or perhaps a meat dish such as spare ribs. To follow, the summer’s first crop of strawberries will be proudly brought to the table and eagerly devoured.

Of course, the smörgåsbord would not be complete without the traditional accompaniment of cold beer and schnapps – but once again, singing is very much in evidence. You can’t drink a schnapps without singing!"

So from all of us here at Freja Designs Studio, we hope everyone had a lovely lovely time celebrating the coming of summer and Glad Midsommar to all!

Great Singapore Sale!

As part of the GSS promotions together with Not In The Malls, we are having a 30% sale on Jewelry and 10% sale on Cardigans. We are also having a promotion on the Handwoven Scarves! Purchase any Handwoven Scarf and get a complimentary FD jewelry piece of your choice! :)

Have fun shopping!

Open House 2010

Hej everyone!

We are proud to bring to you, Open House 2010, this Thursday, 27th May from 11am to 7pm. Featuring sneak previews of some of our new collections and sales of up to 75%, come join us for a day of fashion, design, food and wine!

We hope to see you this Thursday!

Updates!

Hej everyone!

Thank you so much for taking part in our April Giveaways... Our 2 lucky winners were Li-ling and Pernilla! Grattis! Congratulations! We hope you like the pretty charm bracelets that were sent your way.


For those that missed out, don't worry, we'll have more amazing promotions coming soon! In fact, there will be a huge one coming this May, so do stay tune :)


In other news, our cardigans are now also available at a gorgeous little store called Le Pommier at the Central Mall. Drop by and have a look :)

We've been FEATURED!

In the April issue of Expat Living, check out our very lovely Zebra printed silk scarf in the 'Classically Casual' section on page 125!

Don't forget our April giveaways this month! Be the one to walk away with a lovely Leather Charm Bracelet in our Tell a Friend campaign! :)

Fashion Ideas!

This weekend, we present to you some Scandinavian fashion! As we all know, sommar is fast approaching, but whoever said that only meant t-shirts and shorts? (How boring! ;) ) Here at Freja Designs, we certainly do not believe that you can't dress up in summer! The beautiful season should give you all the more reason to look gorgeous. So here are some interesting fashion tips and ideas we have discovered :) What do you think?

                                          Tie it neat, or let it flow.

Look stylish with our funky blues printed scarf.

Hang it loosely round your neck, or twirl it around slightly.

Add more color to your jeans & tshirt combination.

Whoever said scarves could only be worn by the ladies? ;)

Look at our fashionable counterparts! 

So we can see, the summer scarf has even become a unisex trend! As for the art of wrapping up, the possibilities are endless according to TODAY style editor Bobbie Thomas:

“How to wear it

There are countless ways to wear a summer scarf. Standard methods include wrapping it multiple times around your neck and tucking the edges under, folding it in half behind your head and looping the open ends through the hole near your collarbone, or simply swooping it around your neck and tossing one end over your shoulder. Some of Hollywood’s trendsetters are tying the ends of square scarves together and wearing them in the style of a Western cowboy. Don’t be afraid to experiment: twist, braid, knot two together, or try tying a last-minute halter top.”

There you have it! Work your stylish creativity, find a scarf that suits you and go wild! :)

PS: Don't forget about our April Giveaways this month! Tell a friend and walk away with a classy leather charm bracelet! :)

April Promotion

There is a famous saying that goes, 'Happiness never decreases by being shared!' 

Here at Freja Designs Studio, we hope you have enjoyed and loved the beautiful pieces of scarves, jewelery and cardigans that we have shared with you thus far, and certainly hope that you spread the same joy by sharing with others too! :) 

We are really thankful for the support we have gotten so far from everyone and so to show our appreciation, for this month of April, we are having a 'Tell A Friend' campaign on Facebook!

It's that simple! :) And here are the 2 lovely pieces that you could be the proud owner of:

Navy Leather Bracelet with 

charcoal, purple and white colored 

fresh water pearls, 

heart shaped Brazilian rock crystals, 

and pretty silver charms.

Pink Leather Bracelet with 

white colored fresh water pearls, 

heart shaped Brazilian rock crystals, 

and pretty silver charms.

and our lovely Victoria, modelling both bracelets.

So start inviting and walk away with a beautiful keepsake!

Nitty Gritty Details:

Once you have invited your friends, just drop us a comment on our Facebook wall stating the names of friends you invited :) 

Alternatively, you can also leave a comment here on our blog but don't forget to leave your name and email details so we can contact you if you win!

Lastly, if you're really shy, you can drop your details off at info@frejadesignsstudio.com :)

Good luck and have fun!

New Collection!

Hej everyone!

Happy Easter! Or as they say in Sweden, Glad Påsk! We hope you are all having a good holiday :) Sorry we have been so quiet the last few weeks.. we've been busy working on some new collections, very exciting stuff! We can't wait to show them to you guys.. :) 

The coming of Easter also means that summer is drawing near! So in line with that, we are launching our new collection of lightweight Cardigans right here, at Freja Designs Studio. These cardigans are made of very soft materials, perfect to match and layer up with your daily wear while still feeling very airy and comfy, and at the same time protecting you from the chills! :)

Do check our Facebook to see the entire collection and we hope you'll like it.. They are now available in Singapore at The Sentosa Spa & Resort, and will be out in our other stores very soon! We will keep you updated. 

Any suggestions and comments, please let us know!