Photoshoot!

So we had our photoshoot for our new collection of scarves recently and it was soooo tiring but of course it was also a lot of fun :) We had lovely Sara and Victoria as our models again this time round as the last shoot that they did for us got such rave reviews! 

Monica had to do both the make up and the styling of our models so it was very very hard work indeed. But the end result looks fantastic and we can't wait to reveal it to you guys so do stay tune for the unveiling that should happen sometime in October! 

The make up that was used on our models was proudly sponsored by 'Hey Gorgeous!'. Putting on make up has never been more fun with their range of sexy black lacquered brushes lined with sparkling Swarovski crystals. As ladies, we all like our bit of glamour & glam :)

Have a look at some candid pictures of our studio shoot! :)

We're thinking of also having an Asian face in our next shoot. Any interested takers out there? ;) Let us know!

Singapore Celebrates!

9th of August 2010 marks the day that Singapore turned 45!

Since Freja Designs Studio has been here for almost 4 years, it's almost like home to us. So, Happy Birthday, Singapore! We hope everyone enjoyed their long weekend and the amazing fireworks display! We were lucky enough to catch the rehearsal fireworks from a gorgeous viewpoint at 1-Altitude.

This is the view you get from the 63rd level, quite breathtaking huh?

While we love Scandinavia and it's glorious nature, the city skyline of Singapore holds a special place in our hearts too :) So from all of us here at Freja Designs Studio, we wish everyone a Happy National Day!

To celebrate this day, we are having another sale over at Not In The Malls! Head on over and have a browse through our extensive collection of fashion and jewelry :) Enjoy shopping!

Silk - The Queen of Textiles

Ever wondered where does the most beautiful fibers of textile originate from? Acclaimed as the Queen of all textiles, Silk has always been linked to the finest and most luxurious. Today, we thought it might be interesting to share a little about the production that goes on behind the creation of the material that makes our exclusive silk scarves.

As most of you know, silk comes from the cocoon of the silk worm and requires a great deal of careful handling and processing. This precision is what makes it one of the most expensive fibers.

The culture of silkworms is called sericulture. A species known as the Bombyx mori (of Asian origin) is usually cultivated (for the fine quality of silk that it produces) and raised under a controlled condition of environment and nutrition. There are 4 stages in the life cycle of a silk worm. The egg, the silkworm, the pupa and lastly the moth.

The silkworm which feeds on mulberry leaves forms a covering around it by secreting a protein like substance through its head. This stage is called cocoon, the desirable stage for the silk producers. These cocoons are then delivered to the factory, called a filature, where the silk is unwound from the cocoons and collected into skeins (A tedious process that consists of sorting, softening, reeling and bailing, of which we shall not bore you with.)

An interesting fact to note, did you know that one ounce of silkworm eggs contains 40,000 eggs (1,500 eggs per gram).  These worms will eat 3,500 pounds (1500 kilograms) of mulberry leaves, and will spin cocoons which will produce 18 pounds (8 kilograms) of silk thread. It takes 1700 to 2000 cocoons to make one silk dress (or about 1,000 cocoons for a silk shirt).

Considering alll that work, now you know why you pay a premium for our silk collection ;)

But there you have it, a brief look into how these amazing little cocoons can form the softest and finest threads that we wear :)