New collection this Summer!

Hej everyone!

We hope you have all been well! Here at Freja Designs, we've been hard at work coming up with new designs, organising our photoshoots and sourcing out interesting new materials. Have a sneak peak at our new collection which will be unveiled very soon! :)

Our lovely models for the shoot :)



Just to give an update to those who don't already know, we are now available at various new stores.

Swedish Royal Wedding

A little tip on Swedish happenings today!

On June 19th last year, Sweden experienced the largest public celebration when the Swedish royal wedding of Crown Princess Victoria and Daniel Westling (now the Duke of Västergötland) took place in Stockholm. It was a beautiful and lavish wedding that attracted royal dignitaries from around the world.

As we can all guess, the dinner menu for that night must be quite exquisite too. For those of you that might want to have a taste, you're in luck! Stefano Catenacci created the dinner at the grand wedding of Crown Princess Victoria at the Royal Castle on 19th June 2010 and this year, from 24th May 2011 to 9th July 2011, The Royal Wedding Dinner will be served at Operakällaren. So if you happen to be in Stockholm during this time, pamper your taste buds and treat yourself to a dinner fit for the kings :)

Gott Nytt År!

From all of us here at Freja Designs, here's wishing everyone a fantastic 2011 ahead!

For all of you that came down to Takashimaya for our Christmas Sale, thank you very much for your support! We had great fun and it was nice to get to tell everyone personally, the story behind our brand. (and also to share the Swedish chocolates with all of you, we hope you liked them!)

It seems like our Silk Chiffon and Printed collection as well as the Cardigans were popular among our customers.. Thank you for the feedback! In an upcoming post, we will show you a range of unique ways to wear our Cardigans, (we have come up with a total of 15 ways so far) so do watch out for that :)

2011's gonna be a really exciting year for us and we are also going to be available in a lot more hotels with brand new displays. We will be updating you on the new locations in the upcoming weeks :) Meanwhile, we are still having our end-season sales at Not In the Malls so hop on over and do some shopping!

We are also very pleased to have been featured on 8flo!

That's all that we have for you right now, but do check back soon for more updates!